Speaking

How are people’s spending priorities changing in the 2020s in the perma-crisis age? I take the audience through the ways in which different generations are buying from Gen Z’s attitude towards DINK cohab-housing to Baby Boomers expenditure on private healthcare and beauty prodicts. The 2020s are forcing us to prioritise our money in different ways from slow living to climate concern. Consumers are becoming increasingly multi-generational in their spending habits too: what does this mean for brands and services seeking to appeal to a specific or broad demographic? (Read my writing on the perma-crisis age. )

Gen Z are no longer that young and nor are they all Greta Thunbergs. They are certainly emerging with a different set of priorities from millennials from the rise of degree apprenticeships to #nannacore. How can you get beyond the stereotypes and figure out the subgroups within Gen Z, and what they are expecting from brands? Read my writing on Gen Z.

We have four generations in the workplace whose values, expectations and understandings of work vary hugely. As we shift to hybrid working - how can you cater to their different needs, wants and aspirations? How can you ensure age diversity is tackled and practical steps are taken to address this challenge within your organisation. Learning from the best organisations in the world, the message is rooted in practical application. Take a look at our courses on this too

For so long society’s disruptors, millennials are now the anxious parents raising the next generation: Gen Alpha. What are the drivers of modern parenting from sling-dads to childcare costs, from Boomer grandparent money to the smartphone free childhood movement, from natural products to outdoor learning? And what do we know about Gen Alpha from voice activation to child obesity, from the legacy of Covid to the use of ChatGPT in school. Read my writing on Gen Alpha and maturing millennials.

Families have never been so economically entwined and yet families have never been so complicated. The Great Wealth Transfer will see unprecendented sums transfer across the generations but the fact is it’s already started in the form of gifts. Parents have never invested so much in their children from education to house deposits. Families think as families and so must advisors. How can advisors engage with the whole family beyond the Baby Boomer male breadwinner and ensure that all generations are served? Read my work on the family and inheritance economy and see my fothcoming book ‘Inheritocracy’

It is estimated that 60% of Britain’s wealth will be in female hands by 2025. Much has been talked about the Great Wealth Transfer and yet female spouses are often the first inheritors of this wealth. How are this generation of women different from previous generations of spouses in terms of their attitude to money, family, retirement and inheritance? How can the Financial Services sector best serve this crucial demographic? Read my Schroders report on the future of widowhood.