Historian and Bestselling Author

Dr Eliza Filby is a Sunday Times bestselling author, historian and one of the world's leading experts on generations and generational change.

Founder of All Relative, helping organisations navigate the demographic and generational shifts reshaping work, wealth, family and consumer behaviour.

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About Eliza
The Generational Blueprint

The Generational Blueprint™

Dr Eliza Filby's practical framework for understanding how generational change is reshaping the modern workplace and how organisations can respond.

Explore The Generational Blueprint™

Dr Eliza Filby has been selected for Goalhanger's Accelerator Programme

Goalhanger Accelerator

Dr Eliza Filby has been selected for Goalhanger's Accelerator Programme, supporting the growth of It's All Relative and its conversations on work, wealth, family and generational change.

Read the announcement in The Hollywood Reporter.

It’s All Relative

Eliza’s weekly Substack newsletter and YouTube show helping you understand how life, work, and money are being redefined in the 21st century.

Explore It’s All Relative:

Substack | YouTube

Sunday Times’ Bestseller

Paperback and audiobook out now

BUY A COPY

  • "Witty and evidence-driven... offers a compelling analysis from start to finish" - Sadiq Khan

  • "Refreshingly frank" - New Statesman

  • "Admirably honest about a taboo ... packed with interviews" - The Times

  • "Both funny and important – it’s like a mash-up between Dolly Alderton and The Economist ..." - Rowan Pelling

  • "A brilliant book" - Amol Rajan

  • "A very welcome book on one of the biggest social changes in Britain today" - David Willetts

  • “Very illuminating” - Roddy Doyle

Big Ideas, Real Impact.

We work with organisations exploring the biggest demographic and generational questions shaping our future.

Partner With Eliza

Trusted by organisations including

Adidas, organisation Dr Eliza Filby has worked with
L&G, organisation Dr Eliza Filby has worked with
Aviva, organisation Dr Eliza Filby has worked with
Warner Brothers, organisation Dr Eliza Filby has worked with
Google, organisation Dr Eliza Filby has worked with
Schroders, organisation Dr Eliza Filby has worked with
Adaptavist, organisation Dr Eliza Filby has worked with
EssilorLuxottica, organisation Dr Eliza Filby has worked with
KPMG, organisation Dr Eliza Filby has worked with
PwC, organisation Dr Eliza Filby has worked with
Kodak Alaris, organisation Dr Eliza Filby has worked with
Arthur Cox, organisation Dr Eliza Filby has worked with