"Witty and evidence-driven... offers a compelling analysis from start to finish" - Sadiq Khan "Refreshingly frank" - New Statesman "Admirably honest about a taboo ... packed with interviews" - The Times "Both funny and important – it’s like a mash-up between Dolly Alderton and The Economist ..." - Rowan Pelling "A brilliant book" - Amol Rajan "A very welcome book on one of the biggest social changes in Britain today" - David Willetts “Very illuminating” - Roddy Doyle