Historian and Bestselling Author
I help leaders, investors and the public make sense of long-term change shaping work, money and modern life.
Much of my work is about making sense of a world that’s profoundly rewriting it’s rules….
The scripts we inherited around work, wealth, family and identity no longer hold. Demographic change, shifting expectations of work, family wealth, gender and changing patterns of consumption are reshaping how we live and decide, often before it shows up in headlines or balance sheets.
Through my advisory work, writing and public speaking, I try to cut through the noise. I am not interested in forecasting trends for their own sake. I am focused on understanding what is emerging next, and what it means for how we live now, and the choices people, organisations and investors are making.
The Generational Blueprint™
How we work, what we do, and why we do it are profoundly changing. After ten years of studying changing demographics in the workplace, I developed a practical programme that all organisations can use to understand and navigate multigenerational change at work.
I created The Generational Blueprint™ to help organisations move beyond stereotypes and surface-level conversations about age and work. It combines data-led research, diagnostics and structured learning to address how generational shifts actually affect leadership, culture, productivity and progression.
How it’s structured
Strategic insight, speeches and horizon scanning led by me
High-quality video content used across organisations
Facilitated workshops for leaders, managers and junior talent
Diagnostics, tools and programmes delivered by a trained team
The framework is designed to scale across organisations. I remain involved at the strategic level, while delivery is embedded, repeatable and long-lasting.
Who We Work With
I work with people trying to make sense of long-term change. They usually come to me from one of these worlds.
Readers, listeners and audiences
following my Substack, YouTube channel, books, and public work.
Partners, sponsors and brands
interested in collaborations, campaigns, partnerships, sponsorship or brand ambassador work
Leaders and organisations
thinking about how generational change is reshaping work, teams and leadership.
Investors and capital partners
asking longer-term questions about labour, consumption, succession and value.
Wealth managers and IFAs
working with families navigating inheritance, longevity and changing financial behaviour.
→ See how people work with me